What are the best AI digital marketing tools?

Artificial intelligence (AI) is revolutionizing marketing by enabling the automation of activities and campaigns on an unprecedented scale.

Our recent survey of DMI members highlights the key benefits of incorporating AI into marketing strategies: automating routine tasks (68%), enhancing customer experience (46%), improving targeting and segmentation (45%), boosting personalization (44%), and providing predictive analysis (39%).

An AI digital marketing tool is a platform or application that uses AI technology to enhance marketing activities and make data-driven decisions.

What is the best AI digital marketing Tool?

With the vast array of AI tools available, it’s no wonder marketers are asking which one is the best. While many AI tools are still evolving and refining their capabilities, one stands out above the rest at the moment.

To get a clearer picture, we turned to our LinkedIn community of marketers, asking them which tools they found most effective. An overwhelming 86% of respondents named ChatGPT as the frontrunner, making it the go-to choice for AI-powered marketing solutions right now.

There are several excellent AI tools available to enhance your digital marketing efforts. The “best” tool for your needs will depend on factors like your company, industry, budget, and goals.

Here are some top all-in-one AI tools for digital marketing, followed by tools designed for specific functions:

• Sprout Social: A versatile tool that covers a wide range of marketing functions, including social media management, customer care, digital marketing, and competitive intelligence, with features like sentiment analysis.
• Zapier: Uses AI to streamline and optimize various operations, such as sales, customer success, content creation, video production, public relations, and social media management.
• HubSpot: Leverages AI to perform tasks like company research, website building, drafting prospecting emails, enhancing data analysis, and generating social media content.

• Cortex: An AI-powered tool for social media management and advertising, Cortex aggregates marketing data from various channels. It helps you identify what drives engagement and sparks interest among your target audience.
• Smartly.io: This tool helps businesses create, manage, and optimize social media ad campaigns at scale. It offers features such as dynamic ad creative, automated bidding, audience segmentation, and performance insights.
• AdParlor: Specializes in managing and optimizing social media ad campaigns across platforms like Facebook, Instagram, X (formerly Twitter), and Snapchat. It provides advanced targeting, creative optimization tools, and real-time reporting.

• Brandwatch: Utilizes AI to conduct social listening and analyze sentiment across social media platforms, helping you understand public perception of your brand.
• MonkeyLearn: An AI tool that predicts customer emotions and sentiment, offering insights into how your audience feels about your brand.
• Sprout Social: Beyond social media management, Sprout Social uses AI to uncover actionable customer insights and trends that can inform and enhance your social campaigns.
• Social Mention: Helps you monitor social performance and analyze customer reactions, giving you a clearer picture of how your brand is perceived online.