Content marketing on LinkedIn is a great way to reach out to your audience and build trust and relationships with potential clients. If you are a B2B business owner or a marketer planning to do digital marketing for your B2B business, LinkedIn is what you are searching for. LinkedIn is responsible for generating nearly 80% of all B2B leads on social media, which means if you want to generate more leads, make more sales, and grow your business, then LinkedIn could turn out to be one of your business’s highest-quality, lead and client-generating sources. but like all things, there is a right way and a wrong way to promote yourself and your business on LinkedIn. Get this wrong and you risk coming off looking as fake boring and Bland as a stock business photo. but get this right and you unlock a treasure chest full of Untold opportunities for connections, growth, and revenue. In this article, we will show you a few very simple but very effective things to turn your LinkedIn profile and account into a lead and client-generating machine.
The First Step, Sophisticated LinkedIn Profile!
The key here is to think of it less like a digital resume and more like what it actually is, which is an incredibly unique marketing opportunity to broadcast your unique skills, showcase your accomplishments, and make connections with your colleagues and potential clients. Also, LinkedIn itself has highlighted the fact that profiles with completed information see up to 30% more weekly views and 30% more views translate directly into 30% more opportunities.
What are the characteristics of a good LinkedIn profile?
It is important to understand that optimizing your LinkedIn profile is more than just filling out all the fields. the best profiles all have one thing in common. which is that they work together to craft a narrative that seeks to really attract and resonate with their ideal audience.
- Start with a Professional Profile Picture
first, you want to start with a really solid profile picture. your profile picture is your first impression. so take the time to get a new photo done or at the very least make sure that you’re choosing a photo that doesn’t make it look like a selfie! for a professional, friendly image that invites people to want to learn more about you. something that shows a friendly look yet is also professional.
- Craft a Clear & Compelling Headline
Your headline should be straightforward, yet also powerful! so avoid cluttering it with way too many credentials which can be confusing and also dilute your message. remember Clarity trumps creativity on LinkedIn and content in general. so it’s crucial to use common terms that people are actually likely to search for.
- Leverage Strategic Keywords
Since LinkedIn functions like a search engine sprinkling relevant keywords throughout your profile, especially in your headline and summary can significantly boost your visibility. keywords could include anything related to your industry, your skills, or specific tools that you happen to use.
LinkedIn Content Marketing Strategy For B2B
With an almost mind-blowing number of 96% of B2B marketers using LinkedIn to share their content, the potential for reach and engagement here is just crazy! despite this being your LinkedIn account and profile your activity on LinkedIn shouldn’t just be about you, but rather should be there to provide value to your followers and your audience and the people that you’re trying to connect with. Share articles, write posts, or produce videos that address common challenges, share insights into your industry, and help your people overcome problems that they’re going through.
- Thought leadership articles
These allow you to share insights, industry Trends, or your predictions how-to guides, and tutorials. these help your audience solve problems or learn new skills.
- Infographics
These simplify complex data or statistics into engaging visual content.
- Interactive posts
These encourage participation with questions polls or discussions. also if you can, use stories. because people love stories and stories make your message more engaging. if one of the speakers happens to tell a really compelling and moving story that stuff’s going to stick with you for days, weeks maybe even years! Share brief little anecdotes from your career to illustrate your points, tell stories of experiences you’ve had, lessons you’ve learned, or anything relatable that could help you make a point or help someone out.
How to Boost Your Professional Visibility
LinkedIn isn’t just a social media network for professionals to connect. it’s also a Powerhouse for search engine optimization “SEO”, with a domain authority of 99 over 13.4 million linking domains and a whopping 18.3 billion inbound links. LinkedIn just offers a ton of SEO potential.
LinkedIn holds a staggering 16.4 million ranking keywords which means that many phrases lead directly to LinkedIn profiles, pages, and articles in search engine results like Google, Yahoo, and Bing. this makes LinkedIn an essential part of your online marketing and SEO strategy. every field is filled out meticulously from your profile picture to your headline current position and location. just remember to use keywords strategically throughout your profile in order to enhance its discoverability.
Consider joining and engaging in LinkedIn groups that are related to your industry. this not only boosts your visibility within the group but also enhances your profile’s SEO as active participation is indexed by search engines. also make sure to create backlinks to your LinkedIn profile from your website, your blog, or other social media accounts. these links contribute to your profile’s SEO strength, making it more likely to appear in search results. lastly, publishing articles directly on LinkedIn can attract views directly from the search engines, and like everything that we’ve talked about up until now make sure to optimize your content with keywords that are relevant to your target audience.
B2B Networking!
Effective networking on LinkedIn goes Way Beyond just sending out a simple connection request. before diving into any networking tactic specifics though it’s important to identify who exactly you want to connect with.
For B2B businesses though, you have some options hopefully that didn’t come off as too bad because here you want to Target and identify specific individuals Within specific desired companies that you’re trying to attract. This could be the owner, the founder, the CEO, the CFO, or a well-connected manager at the company.
The first place to start though is by creating something called a power list which is a list of the top 100 people that you want to make a connection to. this list can then serve as a kind of road map for engagement on LinkedIn for you. always showing you what you need to do, next and who you need to try to connect with, as far as how to actually make those connection requests. so here are three powerful tips that you’re going to want to keep in mind!
First, Do your best to Avoid Generic Requests!
“I would love to connect with you” Take the time to review the profiles of potential connections, read their posts, and mention something specific in your connection message. This Personal Touch can significantly increase your chances of a positive response instead of just being ignored!
Second, Be yourself!
Despite the professional setting of LinkedIn, the most successful networkers on LinkedIn are those who can convey warmth and actual genuine interest. in other words, those that act like real human beings so don’t be afraid to share a little bit about yourself but keep the focus on the mutual benefits of connecting.
Third, recognize that the people you want to connect with!
They are likely very busy so if your initial connection request is accepted, avoid launching immediately into a sales pitch instead Foster a dialogue based on shared interests or mutual benefits.
Bottom-Line
Nearly 80% of all B2B social media leads come from LinkedIn, making it the best platform for B2B digital marketing. It is more than just a professional networking site; it is a center for demonstrating knowledge, establishing connections, and producing high-quality leads. An optimized LinkedIn profile is the first step to success. Use a polished photo, write a catchy headline, and carefully place keywords to treat it as a personal marketing tool. A polished, comprehensive profile can boost visibility by 30%, which opens you more opportunities. However, having a strong profile is only the beginning. Use LinkedIn’s content marketing capabilities to your advantage by posting interactive posts, thought leadership articles, and captivating infographics. Concentrate on offering your audience useful content, such as anecdotes, perspectives, and answers to their problems.