Marketing analytics isn’t just about pie charts and spreadsheets. It’s the secret source that turns good marketing into legendary marketing. Think of marketing analytics with marketing without analytics like driving blindfolded. You don’t know where you’re going; you’re not sure exactly about where you need to get to, basically. You’re just hoping that you don’t crash! With analytics, we’re not just seeing the road; we’re predicting traffic and accidents and tuning up the engine in real time.The biggest difference between marketing that makes you money and marketing that’s just a giant waste of your time, money, and energy all comes down to knowing a few simple but incredibly important marketing metrics. In this article, we will dive into what metrics we need for better marketing management and also speak about some incredible digital marketing tools that, for sure, you will need in 2025!
Marketing Strategies
Nearly most people don’t like math at all, but when it comes to creating really truly effective and way more profitable marketing, it is really helpful to you. Essentially, by finally understanding marketing metrics and analytics, it enabled you to build a series of different money-making machines that, for sure, is able to put in a dollar and get out 2, 5, or 10, often even more. This wasn’t because of magic, wizardry, or the dark arts of any kind. It was simply because you finally learned to work with numbers. More importantly, it will enable you to take all of this random collection of numbers and data, metrics, analytics, and all of this stuff and compile it into one very clean, very clear, very easy to understand, and actionable report and dashboard. In different dashboards, you can blend your data from different accounts, campaigns, and channels all into one nice, easy-to-find place that you can use yourself or that you can share with your clients or whoever’s marketing you happen to be managing. Also, all of your multi-channel marketing data is monitored in real time so you can stay up to date on what’s working. You can do more of it, and what’s not? so you can either fix it or scrap it all together, which saves you a ton of time, a ton of energy, and a ton of money. You see, as our marketing becomes more multi-channel, we’re starting to use different ppc or pay-per-click platforms, different social media platforms, and different analytics platforms. It starts to become infinitely more complicated to have to log into every single different platform in order to extract your data.
Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific marketing metrics. This data is a prerequisite for measuring ROI and campaign performance, but that doesn’t mean it’s easy to understand. Luckily, there are a handful of software solutions that have powerful marketing dashboard tools designed to help.
Budget
The first metric that you want to pay attention to is budget. Even though the marketing budget should be unlimited so long as they’re making you more money than they’re costing more on that later for now, at least we do need an initial budget to start with. For easy math, we’re going to say that our budget is 1,000 dollars it’s also important to have a goal—something that you can measure, track, and compare your campaign against in order to determine whether it was successful or not. your goal could be anything. it could be clicks, calls, sales, appointments or messages. pretty much anything.
CPM
Once you have your budget and goal established, the next metric that you want to look at is something called CPM, which stands for “cost per mil” and is also known as cost per thousand. which is how much it’s going to cost to get 1000 impressions. Every marketing channel platform and media choice is going to have a different CPM depending on their targeting platform, content quality, and a whole bunch of other factors. The big thing to keep in mind here though is to start to pay attention to what different channels cost. For example, you might be able to run a Facebook ad and reach one thousand people for ten dollars; the same ad on Instagram might cost you fifteen dollars, but maybe they’re a better fit. so it’s worth the extra spend for comparison Running an ad during the Super Bowl will cost you around 58 dollars and 30 cents, and on regular TV, let’s say around 20 dollars for national reach, but maybe only five to ten dollars for a local station.
Clicks
Now you might not be after clicks. Maybe it’s calling you on your next visits or getting an SMS or text message. Whatever the case, what’s important here is that you measure it so you can start to track whether or not you’re in the right place, reaching the right people with the right message. In other words, getting in front of 10,000 of the wrong people isn’t worth much. In fact, it’s worth nothing. But getting in front of 10,000 of the right people is marketing magic. So let’s say that from the 10,000 impressions that we got, we managed to get 500 clicks, and with this information, we can work out the CPC, or “cost per click.”
Actions
It’s here that you’re going to track how many actions you got off your target goal, whether that was sales, leads, calls, messages, or whatever your end goal was. For this example, we wanted sales of our $500 offer, so that’s what we’re going to measure. Let’s say that we did a good job with our messaging, targeting our placements, and heading our entire campaign, and you’re able to make 15 sales at $500 each. and with this information we can work out our CPA, or “cost per acquisition,” also known as cost per action. This is measured by taking the total amount spent, in this case, one thousand dollars, and dividing it by the total number of actions. in this case fifteen and this gives us a CPA of, let’s just say, a CPA of 66.6s We can also use this information to calculate how well our sales page performed by working out the conversion rate, so here we’ll take the total number of conversions, in this case sales, which was 15, and divide that by the total number of people who visited the page, in this case 500, and this gives us a conversion rate of three percent. These are valuable numbers to know because they’re going to enable you to compare different marketing campaigns, platforms, and strategies against each other in order to make better, more effective, and more profitable marketing decisions. but we’re not quite
What is the Digital Marketing Dashboard?
A digital marketing dashboard gathers and presents data in real-time from various sources, such as social media, digital advertising, email campaigns, and website analytics. They offer a concise overview of the effectiveness of marketing campaigns, providing C-level executives and marketing experts with a single source of truth and the option to delve deeper for more in-depth analysis. Certain systems are made expressly to function as stand-alone business intelligence dashboards, obtaining data from any other apps that businesses utilize to gain a broad perspective of their marketing initiatives or anything else that consumers wish to examine. On the other hand, some marketing automation platforms incorporate reporting features into their systems, allowing marketing data to be entered and examined within the same platform. However, this also implies that the research would only be applicable to that marketing data and could not be used to examine data from other apps, such as social media management systems or CRMs.
Best Digital marketing dashboards
Cyfe
Cyfe is a stand-alone, web-based business dashboard that aggregates information from social media, sales, finance, web analytics, and marketing sources.To make getting started easier, it comes with pre-built dashboard templates. Businesses can select from four paid plans or an agency plan that best fits their needs; however, there is a free plan available for one user and up to two dashboards. Additionally, Cyfe has direct access to a wide range of services, such as social media networks and keyword ranking data.
GoodData
GoodData is a stand-alone, cloud-based business intelligence platform that focuses on “assisting marketers in comprehending the behavior and requirements of their customers.” In addition to providing tactical insights for individual campaigns and programs, interactive dashboards integrate embedded analytics and visualization capabilities to assist decision-makers in understanding the overall business impact of marketing. Custom attribution models, channel ROI analytics, and conversion funnel tracking are all included in GoodData’s marketing analytics package.
Sisense
A stand-alone business analytics dashboard called Sisense was created to assist non-IT professionals in comprehending and visualizing their data. Using configurable filters, a drag-and-drop interface, and integrated connectors, it gathers and arranges data from various sources. Geographical maps, KPI gauges, line charts, scatter plots, and pie charts are examples of visualization characteristics. The integrated connections offer plug-and-play connectivity with Excel and well-known marketing applications like Salesforce, Adwords, and Google Analytics. Additionally, it provides a certain lead generation analytics configuration.
Tableau
Because of its innovation and reliable platform, Tableau is a stand-alone data visualization application that leads the business intelligence space. Depending on the degree of access each employee needs, businesses can choose from a variety of licenses for their team. Tableau has several different connections, starting with GitHub and CSV files to Fitbit and Spotify. If your data connection doesn’t already exist, you may create one yourself (or with the assistance of a developer) thanks to the connections community’s open-source documentation, which aims to integrate as many data sources as possible into Tableau.
Grow.com
Grow.com is a stand-alone business intelligence solution that provides marketers with real-time data and a robust dashboard. Grow.com will automatically pull data into dashboards for the most recent reporting by linking the technologies in your marketing stack. C-level executives can compile data from various campaigns, and agencies can create client-specific reports to distribute thanks to customized branded reports. Anyone can learn to analyze data thanks to the platform’s design, which makes data analytics accessible throughout an organization and requires no coding.