Skip links
Marketing in the Metaverse

Marketing in the Metaverse: Strategies for Building Brand Presence in Virtual Worlds

The difference between marketing your business in 2024 and what you can achieve in 2025 is going to be a huge leap forward, and it’s all thanks to AI. The metaverse is all the rage right now. It’s supposed to be a new form or the next generation of the internet.

The metaverse is transforming consumer-brand interactions as it develops, providing immersive, captivating, and innovative marketing options. A community virtual environment that combines digital economy, augmented reality, and virtual reality (VR) for socializing, shopping, and exploration is called the metaverse.

Marketing is changing as a result of this new digital environment, which enables companies to create experiences that connect the real and virtual worlds. In this article, we will dive into what is called the metaverse and also describe the best ideas for building a brand presence in the virtual world.

What is the metaverse?

The metaverse continues to be a megatrend that promises to disrupt so many different industries, but there are so many different definitions of what the metaverse is. For digital marketers, it is a future more immersive. 3D internet that is powered by technologies such as augmented and virtual reality.

Have you ever been looking for an opportunity to discover a whole new world? Imagine a world where a version of you can go wherever you want and do whatever you want, without the limits of the real world

Back as far as 1992, there was a novel, and this is where the name metaverse comes from. The name of the book is Snow Crash and within this kind of fictional novel. There was a world where characters could create avatars and live in virtual buildings.

That is the term that’s been thrown around a lot in the news. It’s essentially an online virtual world comprised of augmented reality and 3D holographic avatars, and you can bring in other things there like video or any other communication that can integrate into a virtual experience; that is essentially the definition of what the metaverse is.

The Top Five Metaverse Strategies for 2025

Let’s look at some of the key trends that for sure build the strategies of the metaverse in 2025:

Metaverse as a New Marketing Channel

As we spend more time in the metaverse, marketers will create new and more immersive experiences and one-to-one connections. We’ve already seen finance companies like HSBC and JPMorgan Chase & Co. building a presence in the metaverse.

Global lifestyle and fashion brands like Nike and Gucci. They’ve not only created a presence with their own spaces in the metaverse and their virtual shops but also virtual products and merchandise that we can buy. Coca-Cola has launched a new flavor in the metaverse.

McDonald’s is building a digital virtual restaurant, and Fertilize has just created a Chesterville Cheetos experience in the metaverse Horizon world. So, there are huge opportunities here, and what for marketers is really exciting when we look at Web 1 and Web 2.

Websites and social media are all of those channels. Over the next 12 months, businesses will be going all out to position themselves in a prime virtual location, whether that’s through building their own platforms or occupying existing arenas, such as Meta-Horizon, Fortnite, VR, chat Roblox, Sandbox, or Decentraland.

No one knows for sure what the winning strategy will be, but one thing is certain: you have to be in it to win it.

The Corporate Metaverse

Aside from its power as a marketing tool, the metaverse promises to provide platforms, tools, and entire virtual worlds where business can be done remotely, efficiently, and intelligently. We can expect to see these metaverse concepts merge with the idea of the digital twin.

Basically, virtual simulations of real-world product processes and operations can be used to test and prototype new ideas in a safe environment of the digital domain.

From wind farms to Formula One cars, designers are recreating physical objects inside virtual worlds where their efficiency can be stress tested under any conceivable condition.

Another use of metaverse technology in the corporate world will be conducting training onboarding and other tasks. Consulting Giants Adventure created a metaverse environment called the nth floor that features replicas of real-world officers and lets employees and new hires perform a number of HR-related functions within the virtual world.

Metaverse collaborative working environments such as BMW augmented reality labs, which are used to design and prototype new products, will also become more popular as teams explore new methods of working remotely while remaining engaged with colleagues in the creative process.

Web 3 and Decentralization

In 2025, we will see Web3 technologies such as blockchains and NFTs play an increasingly important role in the metaverse. We can see this with decentralized metaverse platforms such as Sandbox and Decentraland, which live on the blockchain and will eventually be organized as Towers or decentralized autonomous organizations.

The vision is to create virtual democracies and use our own communities We will see further integration of cryptocurrencies and NFTs into metaverse applications and Brands like Nike, Adidas and Forever 21 have used NFTs to create digital Goods that can be worn and traded, and displayed by their owners in the metaverse.

Another footwear brand, Clarks, recently unveiled an online tournament using the Roadblocks platform where users can win unique virtual goods.

The vision of the metaverse as a decentralized, community-owned utopia is challenging the existing monopolies of today’s tech giants, and 2025 is likely to bring further interesting developments in this clash of digital cultures.

More Advanced Virtual and Augmented Reality

Many of the testbed virtual worlds that we have today are constrained by their 2D nature, where we use computer and smartphone screens to enter.

One of the biggest barriers to full-scale metaverse adoption is the fact that only a small minority of people have VR headsets.

However, most smartphones today have advanced augmented reality capabilities, and these will become even better in 2025 with more AR content and tools.

But also new hologram technology will become available. Disney has just fired a patent for augmented reality without the need for devices or glasses, so this is an area to really watch very closely, and we will of course see your further push in advanced virtual reality technology will have more lightweight, more capable headsets from companies including Meta, Samsung, and HTC.

Those will have eye-tracking technology, more realistic sound, and just a completely better experience than what we have today.

Beyond that, we can expect to see new developments in haptic suits, haptic gloves, and omnidirectional treadmills to create consumer metaverse experiences that are even more realistic and immersive.

Several startups are even experimenting with technology that’s able to introduce smells into virtual experiences.

More advanced Avatar Technology

Many metaverse experiences will involve avatars that represent us in the digital world. This might look like us, like cartoon characters, or like something completely fantastic that could never exist in the real world.

Meta originally offered only very basic cartoon-like characters, which were widely ridiculed, but more recently has developed much more photorealistic technology that allows us to look almost exactly like we do in the real world.

Other technologies, such as Ready Player Me, let us create avatars that can be dropped into a number of different virtual worlds and environments rather than be restricted to particular platforms.

In 2025, marketers predict that we will see more advanced use cases for technologies such as motion capture, which will mean that, as well as looking and sounding more like us, our avatars will adopt more of our unique gestures and body language.

We will also see further development in the field of autonomous avatars, meaning they won’t be under direct control but will be enabled by AI to act as our representatives in the digital world while we ourselves get on with other completely unrelated tasks.

The Future of Metaverse in Digital Marketing

What is the future of this metaverse as its kind of interest in digital marketing? The irony is that a lot of what we think of as traditional marketing may now come into the digital space.

Things like billboards, product placements, and ads on a kind of virtual landscape—a lot of those things we associate with outdoor advertising might come online but into an augmented reality.

Live shopping to virtual stores, for example, were fashion shows, product demonstrations like even events, and virtual product launches, like flagship events, to enhance social experiences so that when you land on a kind of traditional social media type page, you’re brought somewhere else if you wish for one of the above or some interactive immersive experience.

Leave a comment

This website uses cookies to improve your web experience.
Open chat
Hello 👋
Can we help you?