Honor is a Chinese consumer electronics company developing smartphones, tablet computers, wearables and mobile device softwares.
Challenge:
- Limited Brand Recognition: Despite success in the Chinese market, Honor struggled to establish its brand in international markets.
- Low Engagement: Previous marketing efforts did not generate the desired level of engagement or buzz among potential customers.
- Competitive Market: Competing against well-established electronics brands in a saturated market.
Our Solution:
- Creative Video Campaigns: Produced engaging and high-quality video content showcasing Honor’s product features, user testimonials, and brand story. These were tailored for different platforms including YouTube, Instagram, and Facebook.
- PR Outreach: Executed a targeted public relations campaign, distributing press releases, and securing media coverage in top tech publications and lifestyle magazines.
- Event Marketing: Organized virtual launch events and webinars to introduce new products, allowing potential customers and media to experience Honor’s innovations firsthand.
Output:
- Increased Brand Recognition: Significant boost in brand awareness across international markets.
- High Engagement Rates: Achieved a 200% increase in social media engagement and video views within six months.
- Media Coverage: Secured features in top-tier tech and lifestyle publications, enhancing Honor’s credibility and reach.
- Sales Growth: The heightened visibility and engagement contributed to a 50% increase in international sales.