A Chinese digital communications technology corporation designing, developing, manufacturing and selling telecommunications equipment, consumer electronics and smart devices.
Challenge:
- Brand Perception: Facing negative perceptions and misinformation in key international markets.
- Engagement Decline: A noticeable drop in consumer engagement across digital platforms.
- Competitive Market: Intense competition from other leading mobile brands, making it challenging to stand out.
Our Solution:
- Engaging Video Campaigns: Produced high-quality video content showcasing Huawei Mobile’s innovative features, user stories, and technology advancements, optimized for platforms like YouTube, Instagram, and Facebook.
- Content Creation: Developed a comprehensive content plan including blog posts, how-to guides, and in-depth articles focused on educating customers about Huawei Mobile’s products and technology.
- Influencer Collaborations: Partnered with influential tech reviewers and bloggers to create authentic video reviews and tutorials, leveraging their credibility and audience reach.
Output:
- Higher Content Reach: Blog posts and articles saw a 150% increase in organic traffic due to effective SEO practices.
- Influencer Impact: Collaborations with tech influencers generated extensive positive reviews and user-generated content, boosting brand trust and visibility.
- Sales Growth: The comprehensive content and video marketing strategy contributed to a 50% increase in mobile device sales in targeted markets.