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Huawei

A Chinese digital communications technology corporation designing, developing, manufacturing and selling telecommunications equipment, consumer electronics and smart devices.

Challenge:

  • Brand Perception: Facing negative perceptions and misinformation in key international markets.
  • Engagement Decline: A noticeable drop in consumer engagement across digital platforms.
  • Competitive Market: Intense competition from other leading mobile brands, making it challenging to stand out.

Our Solution:

  • Engaging Video Campaigns: Produced high-quality video content showcasing Huawei Mobile’s innovative features, user stories, and technology advancements, optimized for platforms like YouTube, Instagram, and Facebook.
  • Content Creation: Developed a comprehensive content plan including blog posts, how-to guides, and in-depth articles focused on educating customers about Huawei Mobile’s products and technology.
  • Influencer Collaborations: Partnered with influential tech reviewers and bloggers to create authentic video reviews and tutorials, leveraging their credibility and audience reach.

Output:

  • Higher Content Reach: Blog posts and articles saw a 150% increase in organic traffic due to effective SEO practices.
  • Influencer Impact: Collaborations with tech influencers generated extensive positive reviews and user-generated content, boosting brand trust and visibility.
  • Sales Growth: The comprehensive content and video marketing strategy contributed to a 50% increase in mobile device sales in targeted markets.

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